We believe...
1
... all users are humans not numbers, and as such are always to be treated with dignity, empathy, and respect. All data and research are a means to understand how to best serve their general needs, not to manipulate them into vanity metrics.
2
... digital products should be purposeful and meaningful. Too many startups have moved fast and broken things, it’s time to be measured and renew things.
3
... in the power of play as a means to explore and innovate because everyone is creative, it’s just a matter of thinking in a designed way.
4
... investors and founders want to integrate their beliefs and values into where they spend their time, money, and vocations.
5
... the core of every great company and every great product is empathy.
6
... Impact companies can scale while remaining committed to their missions and values.
7
... Impact startups must approach development with just as much intellectual and operational rigor as any other company seeking to scale.
8
... Impact startups need and deserve elite talent in design, development, product, digital media, growth marketing, and executive leadership.
9
... measuring and reporting Impact metrics is essential but not sufficient for long term success.
10
... genius is evenly distributed but opportunity is not.
11
... invested capital must produce a risk-adjusted rate of return and equally that shareholders are but one of many stakeholders in a business.
12
... there are scalable business models to address societal challenges such as climate change, food deserts, lack of economic mobility, traditionally under-resourced communities, under-represented founders, income inequality, unequal access to healthcare, inadequate supply of affordable housing, and many others.
13
... that being too precious or institutional or conservative can hamper creativity.